Privacy Policy

1. Who we are

For privacy questions, you can contact us at the email address above.

2. What data we collect

We may collect the following data:

• name, email address, company name and contact details;
• account and login information;
• billing and invoice information;
• technical data such as IP address, browser type, device information and usage logs;
• content uploaded to the platform, such as product images, model images, prompts, brand materials and reference images;
• generated images and other outputs created through the platform;
• support messages and other communications with us.

If uploaded or generated content contains identifiable people, this may include personal data.

3. How we use your data

We use your data to:

• provide access to our website and platform;
• create and manage user accounts;
• process AI image generation requests;
• store uploaded files and generated outputs;
• provide customer support;
• manage billing and administration;
• improve, secure and maintain our services;
• communicate with you about our services.

We do not sell personal data.

4. Uploaded content and AI generation

Customers are responsible for ensuring that they have the necessary rights and permissions for the content they upload to the platform.

This includes, where relevant:

• permission from models or identifiable persons;
• rights to product images, logos, designs and brand materials;
• model releases or other required authorisations.

New Diffusion processes uploaded content and generated outputs to provide the requested services.

We do not use customer content containing personal data to train public AI models, unless this has been clearly agreed with the customer or the person concerned.

5. Legal basis

Where GDPR applies, we process personal data based on:

• performance of a contract;
• our legitimate interests, such as improving and securing our services;
• consent, where required;
• legal obligations, such as accounting and tax rules.

6. Sharing with service providers

We may share data with trusted service providers who help us operate our services, such as hosting providers, cloud infrastructure, GPU providers, payment processors, analytics tools, security tools and support tools.

These providers may only process data as needed to provide their services to us.

7. International transfers

Some service providers may process data outside your country or outside the European Economic Area.

Where required, we use appropriate legal safeguards.

8. Data retention

We keep personal data only as long as necessary for the purposes described in this Privacy Policy.

Uploaded content and generated outputs are kept according to the customer agreement, platform settings or legal requirements.

Billing data may be kept for the period required by law.

9. Security

We take appropriate technical and organisational measures to protect personal data, including access controls, secure infrastructure, logging, backups and limited access to customer content.

No system is completely secure, but we take reasonable steps to protect your data.

10. Your rights

Depending on applicable law, you may have the right to:

• access your data;
• correct your data;
• delete your data;
• restrict or object to processing;
• withdraw consent;
• request data portability;
• lodge a complaint with a data protection authority.

To exercise your rights, contact us at: privacy@newdiffusion.ai

11. Cookies

We may use cookies and similar technologies to make the website work, analyse usage and improve our services.

Where required, we will ask for your consent before using non-essential cookies.

12. Changes

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

13. Contact

For questions about this Privacy Policy, contact:

contact@newdiffusion.ai